社交媒体

Facebook

SPU has two main Facebook pages:

• 主要页面.
• 22.8k likes and 23k followers. (12/22)

西雅图 Pacific University-校友: www.Facebook.com/seattle.太平洋.大学.校友

• 4.6个赞和4个.6k followers (12/22)
• Maintained by 校友, Parents, and Family Relations.
• 校友-centered news and 事件.
• 主要观众: Current, prospective, and recent graduates.
• 人口: Ages 18–60.
• Mainly used among students for group functionality, 群组信息, connecting/re-connecting, mass content (good/bad/等., while Instagram is just one main photo or a carousel up to 10 photos that sum up a day or event.)
• 内容: Posts include news, academic information, 视频, 事件, 校园的照片, 学生的特点, 校友的成就, and thoughtful pieces about faith and culture.

If you would like to know more about paid Facebook ads (paid promotions to targeted audiences), contact your University Communication specialist.

Instagram

渠道: instagram.com/spu_seattle太平洋
主要观众: Current, prospective, and recent graduates, over 9k followers (12/22)
人口: 年龄在13 -

• Goal: Establish and manage SPU’s presence through creating and publishing content to engage and inform our audience.
• 内容: Relevant to SPU (faith, 学者, 西雅图, 学生), 学生的兴趣, and represents various aspects of campus/student life. Content encompasses real-time updates and coverage, 真实性, 多样性, 社交媒体趋势, 创造力, and the vibrant SPU community.
• Personalized (scroll/follow through feed designed with users’ interests.) Content is varied and high quality. Doesn’t feel like audience is being spammed by ads or 文章.
• Maintained by the University Communications 社交媒体 Specialist Kelsey Chuang and student intern.

If you have ideas for an Instagram takeover or cross-channel post, contact Kelsey Chuang in University Communications.

LinkedIn

渠道: www.linkedin.com/company/seattle 太平洋 大学
主要观众: Current, recent graduates, 校友, grad students, donors. 34k followers (12/22)
人口:

• Number one platform when it comes to business-to-business social media marketing.
• Known for connecting professionals.
• 内容: Grad programs, 信仰 & Co., campus news or updates, 工作清单, 校友 stories, upcoming 事件/讲座, SPU之声播客， 赌博十大靠谱软件, 校友好的赌博软件推荐, 研究文章, 视频 relevant to all of SPU’s audience, athletic achievements.

Twitter

渠道: 

@西雅图Pacific — For all news, 事件, photos, of interest to SPU. This account is comprised of 父母, 校友, some students, and local organizations.

@SPUnews — Dedicated to news, breaking news, and current information. 主要观众: Current, prospective, recent graduates, 教师, staff.

• Both accounts are maintained by University Communications.
• 的故事 赌博十大靠谱软件 and most campus public 事件 are tweeted, but the channels are always looking for interesting campus news.
• It’s easier to share information on Twitter if you have a website with the event information. (A public facing Facebook page will also work.)
• Always looking for SPU-related photos.

Content post frequency: Minimum of three tweets per day, based on when audience checks Twitter and scheduling  around when they’re most likely to engage.

• 8 a.m. 年龄较大的观众(e).g., 父母, 校友, 教师, 捐助者), so anything related to campus news/updates, 研究生项目, 校友 赌博十大靠谱软件 文章, 工作清单, 播客, upcoming campus speakers/讲座, 捐赠的日子, # TBT的照片, retiring 教师 info, 信仰 & Co. 视频, or general information, 研究文章/achievements by SPU 教师, 假期, encouraging Bible verse, 等.
• 12 p.m. Mix of older and younger audience (e.g., current students, recent SPU graduates, prospective): Campus 事件 (神圣的声音, theatre department plays, 音乐会), 校园讲座, 西雅图 explorable spots (not necessarily relevant to SPU but showing off how 西雅图 is an amazing city ), local coffee shops/restaurants/spots people could visit, 体育成就, student achievements (i.e., nursing students partnered with REST, a nonprofit last year to create a tool kit for health care providers), 校园的照片, re-tweeting other SPU program/department tweets, 提供专业的, 等.
• 6 p.m. Younger audience (current students, undergraduate 学生): 西雅图 adventure, 赌博十大靠谱软件 文章, 财政援助信息, YouTube 视频 from the SPU channel (赌博十大靠谱软件 SPU 视频 or resource 视频, such as study tables, residence hall tours, 校园旅游), playlists from the SPU Spotify channel, social media hashtag 假期, anything featuring fellow students or content that is relevant to students or something they’d care about. (Avoid regularly posting recap 视频 unless the same event is happening soon and you’re using the video to promote the event).

YouTube

渠道: www.youtube.com/user/西雅图Pacific
主要观众: Current, prospective, and recent graduates
人口: 年龄在18岁至29

Snapchat

主要观众: Prospective and current students
人口: 年龄13 - 17

• Launched in summer 2016.
• 4421个朋友.
• More real/raw self projection.
• Less social pressure to portray “cool” image; more casual and fun.
• 创建 the story of a day in your life.
• Instant access to real-time updates.
• Mainly used for ad campaigns to prospective students through our third-party ad agency.
• Will re-post stories posted to Instagram onto Snapchat.
• Maintained by 社交媒体 Specialist Kelsey Chuang and student intern.

If you have ideas for Snapchat, contact Kelsey Chuang.

Spotify

通道: http://open.spotify.com/user/itpil4k9p3yl9nbls4okzux0r 
主要的观众: Current and prospective students
人口: 年龄18 - 24

• Spotify is a digital music, 播客, and video streaming services that gives users access to millions of songs from artists all over the world.
• Basic functions such a playing music or creating playlists are free.
• Spotify users listen on an average of more than two hours per day.
• SPU has been utilizing Spotify to create playlists using songs recommended by students for various 事件 such as snow days, finishing college applications, 研究, 夏天开车, 灵修》, 圣诞节, 和更多的.
• Playlists are created by 社交媒体 Specialist Kelsey Chuang and a student intern.
• UC is able to help promote and feature other department playlists on the SPU Spotify platform.

TikTok

通道: http://vm.tiktok.com/ZMJus8BQQ/
主要的观众: Prospective and current students
人口统计资料13-24岁

Maintained by 社交媒体 Specialist Kelsey Chuang and a student intern.
Goal: Showcasing all aspects of campus life and giving prospective students a glimpse into what life at SPU is like in a fun and authentic way.

• 内容:经常, the most basic and fun concepts are the most successful (for example: lip sync impersonations, and short dance challenges). Putting your own unique and relevant spin on an existing trend (including a hashtag) has a better chance for success.
• TikTok is a video-sharing network appealing to Gen-Z and millennials. Tools for video editing (filters, 背景, 贴纸, 字幕, 修剪, music) are all available within the app. The biggest appeal for TikTok is the ability to post about anything: humor, hobbies, music, 等. and creating micro-entertainment that is easily shareable or re-creatable.